Service providers
Hey Houdini · Reviewed 7 November 2026
These are the service providers that process customer data on Hey Houdini's behalf: what each one does, the kinds of data it handles, and where it processes them. Before a new provider starts processing customer data, every business owner on Hey Houdini is told at least 30 days ahead; a provider being added appears below with the day it may start.
In use
Amazon Web Services (Amazon Bedrock)
- What it does
- Runs the Claude AI models in Australia for a business whose AI processing is set to Australia only.
- Data it processes
- messages and documents sent to the assistant or support, menus, products and store details, staff and user contact details
- Where
- Australia
- In use since
- 7 November 2026, added without the usual 30 days' notice
Anthropic (Claude)
- What it does
- Runs the Claude AI models for the assistant, document reading, design generation and onboarding, and the platform's own engineering sessions.
- Data it processes
- messages and documents sent to the assistant or support, menus, products and store details, staff and user contact details
- Where
- To be confirmed
Brave Search API
- What it does
- Finds a new business's stores on the web during onboarding; the search names the business and its area.
- Data it processes
- menus, products and store details
- Where
- To be confirmed
Google (Gemini API)
- What it does
- Runs the Gemini AI models for the assistant, document reading and image generation.
- Data it processes
- messages and documents sent to the assistant or support, menus, products and store details, staff and user contact details
- Where
- To be confirmed
Google Cloud (Vertex AI)
- What it does
- Runs the Gemini AI models in Australia for a business whose AI processing is set to Australia only.
- Data it processes
- messages and documents sent to the assistant or support, menus, products and store details, staff and user contact details
- Where
- Australia (Sydney)
- In use since
- 7 November 2026, added without the usual 30 days' notice
Infobip
- What it does
- Sends text messages: sign-up and approval codes, loyalty messages a business sends to its members, and Hey Houdini's own event invitations to the people it deals with.
- Data it processes
- staff and user contact details, your customers' contact details
- Where
- To be confirmed
IPRoyal
- What it does
- A proxy the onboarding reads a business's public web pages through (its menus and store pages).
- Data it processes
- menus, products and store details
- Where
- Exit in the business's own country; To be confirmed
Microsoft 365 (Exchange Online)
- What it does
- Holds the mailboxes the platform reads: the incident mailbox customers can write to, and the supplier-invoice mailbox.
- Data it processes
- staff and user contact details, messages and documents sent to the assistant or support
- Where
- To be confirmed
Microsoft Azure
- What it does
- Hosts the platform: the application services, the databases (Azure SQL, Cosmos DB), file and image storage, messaging (Service Bus, Event Hubs), caching, sales analytics (Data Explorer), logs and monitoring (Log Analytics, Application Insights), secrets (Key Vault) and container images.
- Data it processes
- staff and user contact details, menus, products and store details, sales, orders and payment records, your customers' contact details, messages and documents sent to the assistant or support, store and delivery addresses, device identifiers and usage, logs and diagnostics
- Where
- Australia East; Australia Southeast
Microsoft Azure AI Speech
- What it does
- Recognises the caller's speech and speaks the assistant's answers on the support phone line's in-country route: a call to the line's Australian number has its speech turned into text, and the answers into speech, in Australia.
- Data it processes
- messages and documents sent to the assistant or support, staff and user contact details, menus, products and store details
- Where
- Australia East
- In use since
- 7 November 2026, added without the usual 30 days' notice
Microsoft Azure Communication Services (Email)
- What it does
- Sends the platform's emails: sign-up and sign-in codes, invitations, receipts, alerts and notices.
- Data it processes
- staff and user contact details, your customers' contact details, sales, orders and payment records
- Where
- Australia (data location)
Microsoft Azure Front Door
- What it does
- The single public entry point and web application firewall in front of every platform address: each request passes through it on the way to the platform.
- Data it processes
- staff and user contact details, menus, products and store details, sales, orders and payment records, your customers' contact details, messages and documents sent to the assistant or support
- Where
- Global edge network
Microsoft Azure OpenAI and Azure AI Foundry
- What it does
- Runs AI models for the assistant and the platform's background work: OpenAI GPT models on Azure OpenAI, and xAI Grok models and text embeddings on Azure AI Foundry, all hosted by Microsoft. For a business whose AI processing stays in Australia, OpenAI models run on an Azure OpenAI account in Australia East.
- Data it processes
- messages and documents sent to the assistant or support, menus, products and store details, staff and user contact details
- Where
- To be confirmed; Australia East
OpenStreetMap Foundation (Nominatim)
- What it does
- Turns store addresses into map coordinates, for delivery areas and store finders.
- Data it processes
- store and delivery addresses
- Where
- To be confirmed
Slack
- What it does
- Carries the alerts, approvals and reports the platform sends to Hey Houdini's own team; a card can name a business and its stores.
- Data it processes
- menus, products and store details, logs and diagnostics
- Where
- To be confirmed
Stripe
- What it does
- Processes card payments online and in store, opens and verifies each business's payment account, and pays out settlements.
- Data it processes
- payment card and bank details, sales, orders and payment records, identity details for payment-account checks, staff and user contact details, your customers' contact details
- Where
- To be confirmed
Xero
- What it does
- Hey Houdini's own accounting: the invoices and journals for the platform's charges to each business.
- Data it processes
- staff and user contact details, sales, orders and payment records
- Where
- To be confirmed
Being added
Apple (Apple Wallet pass updates)
- What it does
- Keeps a loyalty member's rewards card in Apple Wallet up to date: when their points change, Apple's push service tells the member's phone to fetch the card again from the business's online store. The card itself goes from the store to the member's phone, not to Apple.
- Data it processes
- device identifiers and usage
- Where
- To be confirmed
- Starts no sooner than
- 2 December 2026
Google (Google Wallet)
- What it does
- Keeps a loyalty member's rewards card in Google Wallet when the member saves it there: the business's programme name and logo, the member's first name, their points and the code the till scans, updated when their points change.
- Data it processes
- your customers' contact details, menus, products and store details
- Where
- To be confirmed
- Starts no sooner than
- 2 December 2026
Twilio
- What it does
- Carries the support phone line, including a call placed from the web app: answers the call; on the line's United States number turns the caller's speech into text and the assistant's answers into speech (ConversationRelay); on its Australian number carries the call's audio to the platform's own speech recognition in Australia (Azure AI Speech); and places the calls a person asks the line to make back to them.
- Data it processes
- staff and user contact details, messages and documents sent to the assistant or support, menus, products and store details
- Where
- To be confirmed
- Starts no sooner than
- 1 December 2026
Optional integrations
None at present. A business reaches an optional integration only by switching its app on in Hey Houdini.